I began a working relationship in conjunction with the agency BLUE AVENUE in Columbia, SC when SCBT was looking for a new voice. Together, with a team of researchers, copywriters, photographers and designers, we put together a campaign that suited their needs during a time when this bank was growing at a magnificent rate. “We believe in South Carolina” became the theme for the next several years and went on everything from their website to their business cards and even became the theme of the TV spot you see here that I was the Art Director on.

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